About Us
Our Story
Gravytrain began in 1999, back when most people didn’t know what a browser was, let alone SEO. Founded by Roc and Kevin, we started out building websites for local businesses and insurance clients, learning quickly and working with confidence. Our clients wanted a website, they wanted traffic, and they wanted results. We delivered, and evolved at every step along the way.
Always Ahead Of The Curve
From being the UK’s first reseller of Urchin Software (which became Google Analytics), to riding the Magento wave in the early days of eCommerce, we’ve always stayed one step ahead of where digital was going.
Today, Gravytrain is a full-scale eCommerce growth accelerator. Our ACR framework (Acquisition, Conversion, Retention) is how we turn ambition into measurable growth. It’s not a theory. It’s what helped Confirm Testing scale from £1k a month to £35 million a year. It’s why brands like King of Cotton, Bulldog Skincare and A1 Coffee trust us to keep them growing.
Ambitious Brands Love Us
Don’t just take our word for it – let our work do the talking. Your success is our success.
What Makes Us Different?
We don’t do black-box retainers, siloed teams, or the blame game.
Clarity, accountability and growth you can actually see is what we do.
- Every client gets a team tailored to them, complete with a strategy lead, channel specialists, and a clear communications plan.
- Every person we hire is assessed against our core values: communication, empathy, curiosity, integrity, and excellence. It matters.
It’s why we’ve earned awards for company culture, digital advertising, biddable media, and performance marketing, and why we’re on a mission to become the world’s leading eCommerce growth accelerator.
The Road Ahead
We’re scaling with purpose.
We’re building tools our clients actually use, like a Shopify-ready AI growth engine, built in a week.
We’ve launched The Gravytrain Podcast to bring unfiltered insights from eCommerce founders who know what works.
And we’re still doing what we do best: Driving ambitious brands forward. Faster. Smarter. With no bullshit.
