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Email & CRM

For ecommerce brands, email is often the highest returning channel in their marketing mix. It is also one of the most underused. Generic messaging, creatives that lack connection, broken automations, poor segmentation and deliverability issues mean most brands are leaving significant revenue on the table every single month.
The data is already there. The audience is already there. The problem is a strategy that is not connecting the two properly.

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How we grow your brand.

PLATFORM SELECTION & SETUP

The wrong platform creates friction at every level. Limited automation, poor integrations, data that lives in silos and teams spending more time managing the tool than using it.

Choosing the right CRM is the foundation everything else is built on. As Klaviyo Partners we know the platform inside out, as well as tools such as Yotpo with our experience spanning a range of leading email and CRM platforms. Matching these to how the business actually works ensures it's built out properly from day one.

DELIVERABILITY

Campaigns are going out but open rates are declining. Emails are landing in spam. A growing portion of the list is disengaged and the sender reputation is starting to suffer for it.

Deliverability is the foundation of email performance and the thing most brands only think about when something goes wrong. We audit sender reputation, list health, authentication setup and engagement patterns to identify what is damaging performance. From there we implement the technical and strategic fixes that get emails back in the inbox, in front of the right people, consistently.

DRIVEN BY DATA

Poor segmentation means the same message goes to everyone. Clunky list management means the data exists but nobody is using it. The result is low engagement, high unsubscribes and a channel that feels like it is underperforming.

We turn customer data into clear, actionable insight that shapes content, personalisation, timing and automation. Highly targeted messaging that attracts the right people, converts them more efficiently and strengthens loyalty over time. Every send is informed by behaviour, not guesswork.

AUTOMATION THAT FEELS HUMAN

Flows are live but they are not working hard enough. Browse abandonment sequences feel generic. Post purchase journeys stop after one email. Win back campaigns go out to everyone regardless of where they are in the customer lifecycle.

Broken and generic automation leaves money on the table at every stage of the journey. We build automated flows that react to real behaviour, from browsing abandonment and cart recovery through to post purchase engagement, replenishment reminders and win backs. Every touchpoint is designed to move customers from first interaction to repeat purchase, building trust and revenue at scale.