BELU

65% Lift in Organic Search Visibility

Acquisition SEO content marketing
Client logo
Organic Visibility
65%
CTR
37.5%
Organic Clicks
11%
Improvement in Avg Position
21.3%

Belu is built on a commitment to sustainability, transparency, and long-term impact - delivering premium water solutions while driving meaningful environmental change. As a purpose-led brand and social enterprise, Belu reinvests 100% of its profits into clean water initiatives, partnering with organisations like WaterAid to create lasting global impact.  


With strong brand equity across the hospitality and workplace sectors, Belu had already established a clear position as a responsible alternative to conventional bottled water. However, despite this, its organic search presence did not fully reflect the strength of its proposition or the scale of its ambition.

To unlock sustainable growth, the focus shifted to strengthening Belu's visibility through a strategic SEO approach—aligning technical performance, content, and search intent with the brand’s purpose-driven positioning, and ultimately driving a significant increase in organic visibility and long-term digital performance.

The Challenge

The brand had a strong digital footprint but struggled to grow their organic visibility in competitive markets. Key barriers included:

  • Under-optimised content with clear keyword gaps
  • Technical SEO issues such as broken links, duplicate content, and crawl inefficiencies
  • Slow site performance and limited mobile usability
  • No structured keyword mapping to support new or existing pages

At the same time, the business was preparing to consolidate its international presence by migrating its Hong Kong and Singapore websites onto a single .org domain. This required a carefully managed SEO approach to avoid keyword or ranking losses while laying the groundwork for future expansion into European markets.

The Solution

Our team delivered a comprehensive SEO programme that addressed both technical foundations and content growth opportunities:

TECHNICAL SEO

Resolved crawl errors, duplicate content, and broken links; optimised site architecture; and improved mobile usability and page speed.

ON-PAGE OPTIMISATION

Refined metadata, URL structures, internal linking, and image alt tags to ensure consistent SEO best practices.

KEYWORD STRATEGY

Built a structured keyword map covering primary, secondary, and long-tail terms; identified content gaps; and created topic clusters to capture high-intent searches.

INTERNATIONAL SEO & MIGRATION

Successfully migrated the Hong Kong and Singapore sites to the global .org domain, ensuring no keyword or ranking losses and preparing the platform for sustainable growth across EU markets.

CONTENT & REPORTING

Delivered recommendations for new pages, optimised existing content, and provided ongoing performance tracking through a live KPI dashboard.

The Results

Within 12 months, the strategy drove significant improvements in organic performance:

Search Console Data

Impressions 0
Organic Clicks 0
CTR 0
Avg Position 0

GA4 Data

Sessions 0
Engaged Sessions 0
New Users 0
Engagement Rate 0

Through a combination of technical optimisation, keyword-led content strategy, and a seamless international site migration, the client achieved a 65% year-on-year uplift in organic visibility.

The project not only delivered measurable growth in traffic and engagement but also safeguarded performance during a major domain migration. With a stronger global foundation and scalable SEO framework, the brand is now positioned for long-term growth across both established and emerging markets.

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