See how we contributed to the 30% YoY sales growth for the UK’s leading organic food brand through ecommerce consultancy, CRO, and subscriptions.
Biona is a family-owned, market-leading organic food company dedicated to providing high-quality organic food for everyone to share and enjoy. Their direct-to-consumer channel has become a key growth driver, but to unlock its full potential, Biona turned to our ecommerce consultancy expertise.
The brand had a strong digital footprint but struggled to grow their organic visibility in competitive markets. Key barriers included:
Despite strong brand equity and customer demand, Biona’s ecommerce site faced two key challenges:
Strong traffic volumes were not translating into optimised on-site conversion and repeat purchase.
No existing framework to encourage recurring revenue or deepen brand loyalty.
Biona needed a roadmap to strengthen their DTC channel, improve performance metrics, and create a long-term retention strategy.
Gravytrain partnered with Biona to deliver a consultancy-led programme of CRO and strategic ecommerce improvements, including:
CRO audit & testing via Visually, delivering data-backed recommendations and running structured experiments.
Shopify development to enrich the site’s user experience and optimise customer journeys.
Subscriptions implementation, introducing a recurring revenue model with 190 subscribers onboarded within months.
Loyalty programme refresh and evaluation of service providers for reviews to enhance retention.
SEO & CRO support to ensure scalable growth across acquisition and on-site conversion.
Within 6 months, our strategic consultancy drove significant improvements in sales and organic performance:
Our work with Biona demonstrates how consultancy-first partnerships can translate into tangible growth for FMCG and food brands on Shopify.
By combining CRO testing, UX improvements, and a clear retention strategy, Gravytrain has helped Biona build the foundations of a scalable DTC channel.
We take a considered, insight-led approach to unlocking sustainable growth. Get in touch to see how we can support your next phase.
