Bulldog Skincare increased conversions by 34.7% with some intuitive changes to their cart.
Total Sales
67%
Average Order Value
50%
Conversion Rate
84%
Orders
13%
The Challenge
Following Bulldog Skincare's migration from Magento to Shopify, we saw an opportunity to unlock the full potential of their new platform. A thorough competitor audit helped us pinpoint the highest-impact improvements — ensuring Bulldog had everything they needed to compete and convert.
The Solution
We identified high-converting opportunities on Bulldog's website, implementing strategic upsell product placements and a progress bar to drive users towards the free delivery threshold. By making the goal visible, customers were more motivated to increase their basket size — and we tracked the impact week on week from the moment it went live.
The Results
Not only did conversions increase by 61%, there was a huge uplift in sales of the products featured on the cart page.
The Cedarwood & Tonka Bean shower gel has sold 236 units vs 77 units (+232%) in previous 4 weeks, and the Age Defence Moisturiser, sold 141 units vs 78 (+80%) in previous period.
+61%
Conversions
+18%
Potential Annual Revenue Increase
232%
Featured Product A Sales Increase
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