Chelleon

Complete Digital Transformation with Shopify

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Conversion Rate
8.58%
Returning Customers
59.1%

Chelleon is built on the principles of consistency, longevity, and results, guided by cosmetic science and a deep understanding of what truly works for the skin. With over two decades of experience, the brand has carefully curated a specialist range of products designed to deliver proven, effective outcomes.

Committed to the highest standards, Chelleon only recommends solutions backed by efficacy and scientific credibility. This disciplined approach has shaped a trusted reputation among customers who value results over quick fixes and fleeting trends.

With a strong foundation in expertise and education, Chelleon empowers its community to make informed skincare decisions - positioning the brand as a leader in considered, results-driven skincare.

The Challenge

Chelleon’s outdated WooCommerce site was riddled with slow speeds, a frustrating user experience, and manual processes, leading to low conversion rates and missed sales opportunities. The cumbersome consultation process for Environ products, which required manual checks by staff, was a significant pain point.

The Solution

SWIFT MIGRATION TO SHOPIFY

Our discovery process quickly identified Shopify as the ideal platform to overhaul Chelleon’s ecommerce setup. Our expert team executed a seamless migration of over 18,000 customers and five years of order history to Shopify in just six weeks. The site transition happened overnight with zero downtime, allowing Chelleon to hit the ground running with their revamped store.

AUTOMATED CONSULTATION PROCESS

We automated the mandatory consultation process for Environ products. Customers are now emailed the consultation form immediately after purchase if required, eliminating manual order checks and significantly speeding up fulfilment. This automation streamlined operations, saving time for both staff and customers.

The Results

The switch to Shopify delivered exceptional results:

8.58%
Conversion Rate
+1,300%
Sessions
+74%
Returning Customers

Conversion Rate saw a staggering 79.0k% increase, well above the industry average of 2.5-3%.

The improved mobile experience also drove significant traffic growth, helping Chelleon exceed industry benchmarks across the board.

GET IN TOUCH

Thinking about migrating to Shopify?

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