Epionce, a dermatologist-developed US skincare brand, was ready to expand into the UK. With a strong design system already in place, the goal was to replicate the visual identity of the US store while creating a standalone UK Shopify store optimised for local performance, speed, and conversions.
We delivered a full Shopify build for Epionce UK, using the US site as a visual blueprint while reengineering the experience for the UK audience. Our strategy paired brand consistency with data-driven CRO enhancements to shorten the path to purchase and increase average order value. Key optimisations included:
Harnessed authentic customer feedback to build immediate trust and credibility.
Added product upsells and a dynamic free shipping bar (“£X away from free shipping”) to encourage higher basket sizes without disrupting the flow.
Reduced clicks for returning customers, accelerating repeat purchases.
Auto-triggered via Shopify tags to spotlight proven products and guide buying decisions.
Continuous UI tweaks to increase load speed, simplify navigation, and streamline checkout.
Following a smooth, zero-error launch and iterative CRO testing over Q2 and Q3 of 2025:
With a UK store now purpose-built for conversions and speed, Epionce is positioned to scale in one of skincare’s most competitive markets, and our CRO framework continues to provide a foundation for sustained growth.
We take a considered, insight-led approach to unlocking sustainable growth. Get in touch to see how we can support your next phase.
