Just Personalise were able to increase their reach by analysing audience behaviour and creating highly targeted campaigns.
The Challenge & Solution
The client wanted to expand their reach, but had a strict ROAS target. When this was attempted in the past, more traffic was achieved – but conversions and revenue did not scale incrementally. Cost per conversion increased, so the ROAS target was not met.
Starting by addressing the structure and settings, making sure all of the relevant aspects were up to date, we ensured the account had the best foundation for success. Utilising tools such as Google’s Smart Bidding to immediately begin working towards the client’s objectives, we were simultaneously able to gather and analyse audience data.
By treating each audience differently, tweaking settings and campaign objectives based on user behaviour, we were able to provide a more relevant user experience – and a more effective, efficient account.
The Results
Starting by addressing the structure and settings, making sure all of the relevant aspects were up to date, we ensured the account had the best foundation for success. Utilising tools such as Google’s Smart Bidding to immediately begin working towards the client’s objectives, we were simultaneously able to gather and analyse audience data.
Treating each audience differently, tweaking settings and campaign objectives based on user behaviour, we were able to provide a more relevant user experience – and a more effective, efficient account.
-77%
CPA
Delivered outstanding efficiency gains, with the cost of acquiring each customer dropping by more than three quarters.
+341%
ROAS
Achieved exceptional returns, with revenue generated for every pound spent rising more than 4x.
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