Lily Charmed is a jewellery brand celebrated for its meaningful, handcrafted pieces. With a strong product range and established brand presence, Lily Charmed approached us to help them achieve growth by improving the performance of their paid media activity – with a clear focus on acquiring new customers and achieving stronger ROI.
Prior to working with us, Lily Charmed’s paid advertising campaigns were delivering inconsistent and relatively low returns. The objectives were clear:
We implemented a full-funnel paid media strategy across Google Ads and Meta Ads that focused on acquisition, conversion and retention, with a strong emphasis on efficiency, smarter targeting, and continuous performance optimisation.
Key actions included:
These results reflected improved audience targeting, stronger creative relevance, and a more efficient customer journey from discovery through to purchase.
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