Scream Pretty is a contemporary jewellery brand known for its bold designs and fashion-forward collections. The brand partnered with us to strengthen the performance of their paid media activity, with a clear focus on improving ROI, increasing online sales, and driving more efficient customer acquisition.
Despite an established brand and strong demand, Scream Pretty’s paid advertising activity had room for improvement. The primary objectives were aligned with profitability and growth:
We implemented a full-funnel paid media strategy across Google Ads and Meta Ads, focused on performance efficiency, smarter targeting, and continuous optimisation.
Key actions included:
Our optimised Google Ads strategy delivered strong improvements in both efficiency and conversion performance. On Meta, our focus on funnel optimisation and conversion progression delivered substantial uplifts at key purchase stages:
Effective paid media growth comes from understanding the full, 360 customer journey. With the right strategy, testing framework, and performance focus, brands can significantly improve ROI and conversion outcomes without increasing budgets substantially.
Every engagement starts with understanding. Let's discuss how we can help you achieve a sustainable acquisition strategy.
