Bulldog Skincare is one of the frontrunners in men’s skincare and grooming in the UK. They sought to rework their CRM strategy by modernising campaign designs, streamlining workflows, and enhancing client capture through website forms to grow their email marketing database.
The existing customer database included a significant number of global contacts, primarily outside the UK, which presented challenges in ensuring data quality and delivering targeted marketing communications.
Existing email campaigns suffered from inconsistent design, misaligned with the brand’s website aesthetic, and contained excessive copy, hindering engagement.
Achieving a 30% increase in CRM-attributed revenue for Shopify sales in FY24 compared to FY23.
To address these challenges, we implemented a multi-faceted approach:
To improve data quality and ensure compliance with relevant regulations, we implemented double opt-in procedures and refined segmentation to focus exclusively on UK-based customers.
We redesigned email campaigns with a focus on clarity, conciseness, and brand consistency. This involved streamlining copy, optimising layouts, and leveraging dynamic content and personalisation.
We conducted A/B testing on key elements such as subject lines and CTAs to maximise campaign performance.
The results speak for themselves:
Exceeded FY24 revenue target by 5.9%, achieving a 44% increase in CRM revenue year-over-year, driven by seamless Shopify integration.
Consistent revenue growth across the year, highlighting the strength of optimised campaigns and automated flows.
45% year-over-year increase in CRM revenue during Black Friday, with campaign revenue increasing by 138.4%.
Email marketing audience grew by 139% year-over-year while improving data quality and targeting precision.
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