Unlocking a 164% Increase in Conversion Value
A1 Coffee is a UK-based online retailer specialising in coffee, tea, and barista supplies. Offering a wide range of products, from premium coffee beans to commercial coffee machines, A1 Coffee serves both businesses and home enthusiasts with quality and affordability.
Challenges & Strategy
A1 Coffee sought to expand its ecommerce market share but faced limited growth in online sales and ROI despite prior investments in PPC advertising. We were engaged to analyse and overhaul their PPC strategy to deliver improved results.
Our approach involved revamping A1 Coffee’s PPC campaigns through keyword optimisation, ad quality enhancements, product segmentation, and targeted audience strategies.
Campaigns were restructured by product type and profitability to prioritise both brand visibility and bottom-line impact. We bolstered this all through enhanced conversion tracking which we set up through seamless partner integration with Shopify.
The Results
Key Metrics Comparison (Q4 2023 vs Q4 2024):
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- Cost Per Click (CPC): -17.66%
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- Conversions: +157.29%
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- Cost Per Acquisition (CPA): -21.71%
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- Return on Ad Spend (ROAS): +28%
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- Conversion Value: +164.34%
Our analytical approach significantly improved A1 Coffee’s PPC performance, driving higher conversions and ROI while reducing costs. This success established a stronger online presence for the brand and supported their growth objectives.
