65% Lift in Organic Search Visibility
See how technical SEO fixes, keyword strategy, and international optimisation drove 65% growth in organic visibility in just 12 months.
The Challenge
BELU is a purpose-led drinks brand offering premium water, filtration, and refill solutions. Known for its commitment to sustainability, the company reinvests 100% of its profits into clean water projects and environmental initiatives worldwide.
The brand had a strong digital footprint but struggled to grow their organic visibility in competitive markets. Key barriers included:
- Under-optimised content with clear keyword gaps
- Technical SEO issues such as broken links, duplicate content, and crawl inefficiencies
- Slow site performance and limited mobile usability
- No structured keyword mapping to support new or existing pages
At the same time, the business was preparing to consolidate its international presence by migrating its Hong Kong and Singapore websites onto a single .org domain. This required a carefully managed SEO approach to avoid keyword or ranking losses while laying the groundwork for future expansion into European markets.
The Solution
Our team delivered a comprehensive SEO programme that addressed both technical foundations and content growth opportunities:
Technical SEO
Resolved crawl errors, duplicate content, and broken links; optimised site architecture; and improved mobile usability and page speed.
On-Page Optimisation
Refined metadata, URL structures, internal linking, and image alt tags to ensure consistent SEO best practices.
Keyword Strategy
Built a structured keyword map covering primary, secondary, and long-tail terms; identified content gaps; and created topic clusters to capture high-intent searches.
International SEO & Migration
Successfully migrated the Hong Kong and Singapore sites to the global .org domain, ensuring no keyword or ranking losses and preparing the platform for sustainable growth across EU markets.
Content & Reporting
Delivered recommendations for new pages, optimised existing content, and provided ongoing performance tracking through a live KPI dashboard.
The Results
Within 12 months, the strategy drove significant improvements in organic performance:
Search Console Data
- +59.3% Organic Impressions (150k → 239k)
- +11.1% Organic Clicks (5,060 → 5,620)
- +37.5% CTR (2.4% → 3.3%)
- +21.3% Improvement in Avg Position (26.7 → 21.0)
Google Analytics Data
- +25% Sessions
- +12% Engaged Sessions
- +12% Total Users
- +11% New Users
- +16% Returning Users
- +10% Engagement Rate
Through a combination of technical optimisation, keyword-led content strategy, and a seamless international site migration, the client achieved a 65% year-on-year uplift in organic visibility.
The project not only delivered measurable growth in traffic and engagement but also safeguarded performance during a major domain migration. With a stronger global foundation and scalable SEO framework, the brand is now positioned for long-term growth across both established and emerging markets.
