News & Views
Insights, strategies, and ideas to help you build, market, and grow exceptional eCommerce experiences.
Acquisition vs. Retention: Where to Invest in 2025?
Customer acquisition is more expensive than ever, so is it time to pivot fully to retention? In 2025, the smartest eCommerce brands are finding that sustainable success lies not in choosing one over the other, but in redefining how the two work together.
