News & Views
Insights, strategies, and ideas to help you build, market, and grow exceptional eCommerce experiences.

Discover how the Shopify x OpenAI partnership is reshaping e-commerce with conversational shopping, and what it means for brand growth.

Google has disabled the &num=100 parameter, changing how SEO tools report data. Learn what this means for impressions, rankings, and reporting accuracy.

E-commerce leaders are rethinking win-back campaigns: less volume, more precision. Learn how to build sustainable loyalty through thoughtful re-engagement.

Customer acquisition is more expensive than ever, so is it time to pivot fully to retention? In 2025, the smartest eCommerce brands are finding that sustainable success lies not in choosing one over the other, but in redefining how the two work together.

Migrating from Magento to Shopify? Learn how to shed unnecessary features, simplify workflows, embrace Shopify’s strengths, and keep your store lean, scalable, and primed for growth.

If your business is seeing diminishing returns despite ongoing efforts, it’s time to assess the key factors that may be holding you back – and take action.