17% Uplift in Conversion Rate With Strategic CRO Rollout
Epionce, a dermatologist-developed US skincare brand, was ready to expand into the UK. With a strong design system already in place, the goal was to replicate the visual identity of the US store while creating a standalone UK Shopify store optimised for local performance, speed, and conversions.
Our Approach
We delivered a full Shopify build for Epionce UK, using the US site as a visual blueprint while reengineering the experience for the UK audience.
Our strategy paired brand consistency with data-driven CRO enhancements to shorten the path to purchase and increase average order value. Key optimisations included:
Judge.Me reviews integration
Harnessed authentic customer feedback to build immediate trust and credibility.
Cart drawer redesign
Added product upsells and a dynamic free shipping bar (“£X away from free shipping”) to encourage higher basket sizes without disrupting the flow.
Quick Buy buttons on product listings
Reduced clicks for returning customers, accelerating repeat purchases.
Best Seller labels
Auto-triggered via Shopify tags to spotlight proven products and guide buying decisions.
Performance refinements
Continuous UI tweaks to increase load speed, simplify navigation, and streamline checkout.
The Impact
Following a smooth, zero-error launch and iterative CRO testing over Q2 and Q3 of 2025:
- Conversion rate rose 17%, from 5.27% in Q1 to 6.19% in Q3.
- Faster load times and simpler navigation elevated overall site usability, leading to higher repeat purchase intent.
With a UK store now purpose-built for conversions and speed, Epionce is positioned to scale in one of skincare’s most competitive markets, and our CRO framework continues to provide a foundation for sustained growth.
