78% Growth in Organic Visibility
King of Cotton, a premium home textiles brand trusted by both luxury hotels and individual customers, partnered with us to strengthen their SEO performance following a full migration to Shopify Plus. The goal was clear: maximise organic visibility, capture more qualified traffic, and improve user engagement through a technically sound, search-friendly site.
The Challenge
Although King of Cotton already had strong brand recognition, their online visibility wasn’t fully reflecting that authority. Search performance was limited by:
- Low keyword coverage across top positions
- Weak presence in featured snippets and rich results
- Under-optimised content and metadata, limiting click-through rates
- Technical issues holding back engagement and conversions
The brand needed a strategy to grow visibility, improve rankings, and ensure organic traffic converted more effectively.
The Solution
Our SEO approach combined technical optimisation, content strategy, and SERP visibility improvements:
Technical SEO
Implemented structured data and improved site speed and mobile performance to strengthen search signals.
Content Optimisation
Refined metadata, headings, and on-page content to target high-value keywords and increase CTR.
SERP Features
Enhanced content formatting to capture featured snippets, FAQs, and other rich results.
User-Centric Focus
Monitored engagement signals and optimised high-traffic landing pages to align with search intent.
The Results
Just six months after migrating to Shopify Plus, the SEO impact was clear:
Keyword Growth
Indexed keywords increased from 5,371 to 14,085, with top 3 rankings rising by 60%.
Search Console Data
Organic impressions grew 78%, while clicks rose +55%.
GA4 Metrics
Engagement rate improved by 21.6%, and average engagement time per session increased by 19.7%.
Revenue Impact
Organic revenue climbed by 12.9% in the six-month period.
King of Cotton’s strengthened SEO foundations have created lasting visibility and higher-quality traffic. With improved keyword coverage, stronger engagement, and revenue growth, the brand is now positioned to continue scaling its organic performance and capitalise on new market opportunities.
