Complete Digital Transformation with Shopify
Chelleon is a luxury beauty and skincare ecommerce brand known for its science-backed products from top brands like Environ and Medik8. They focus on delivering clinically effective skincare solutions.
The Challenge
Chelleon’s outdated WooCommerce site was riddled with slow speeds, a frustrating user experience, and manual processes, leading to low conversion rates and missed sales opportunities. The cumbersome consultation process for Environ products, which required manual checks by staff, was a significant pain point.
The Solution
Swift Migration to Shopify
Our discovery process quickly identified Shopify as the ideal platform to overhaul Chelleon’s ecommerce setup. Our expert team executed a seamless migration of over 18,000 customers and five years of order history to Shopify in just six weeks. The site transition happened overnight with zero downtime, allowing Chelleon to hit the ground running with their revamped store.
Automated Consultation Process
We automated the mandatory consultation process for Environ products. Customers are now emailed the consultation form immediately after purchase if required, eliminating manual order checks and significantly speeding up fulfilment. This automation streamlined operations, saving time for both staff and customers.
The Results
The switch to Shopify delivered exceptional results:
- Conversion Rate: 8.58% (a staggering 79.0k% increase, well above the industry average of 2.5-3%)
- Sessions: 54,206 (+1,300%)
- Returning Customers: 59.18% (+74%)
The improved mobile experience also drove significant traffic growth, helping Chelleon exceed industry benchmarks across the board.
