Scaling Performance and Efficiency Through Google & Meta Advertising
Scream Pretty is a contemporary jewellery brand known for its bold designs and fashion-forward collections. The brand partnered with us to strengthen the performance of their paid media activity, with a clear focus on improving ROI, increasing online sales, and driving more efficient customer acquisition.
The Challenge
Despite an established brand and strong demand, Scream Pretty’s paid advertising activity had room for improvement. The primary objectives were aligned with profitability and growth:
- Improve return on ad spend (ROAS)
- Increase conversion efficiency across paid channels
- Reduce cost per acquisition
- Drive sustainable revenue growth
Our Approach
We implemented a full-funnel paid media strategy across Google Ads and Meta Ads, focused on performance efficiency, smarter targeting, and continuous optimisation.
Key actions included:
- Restructuring Google Ads campaigns to focus on high-intent searches and top-performing product categories
- Refining bidding strategies to improve efficiency and reduce cost per acquisition
- Strengthening Meta Ads funnel performance through audience refinement and creative testing
- Aligning acquisition, conversion and retention activity to improve progression from consideration through to purchase.
- Continuous testing and optimisation informed by performance data
The Results
Google Ads Performance
Our optimised Google Ads strategy delivered strong improvements in both efficiency and conversion performance:
- 113.16% increase in ROAS
- 24.28% increase in conversion rate
- 51.91% reduction in CPA
These gains allowed Scream Pretty to generate more revenue from paid search while significantly lowering the cost of acquisition.
Meta Ads Performance
On Meta, our focus on funnel optimisation and conversion progression delivered substantial uplifts at key purchase stages:
- 42.19% increase in Adds to Cart
- 50.19% increase in checkouts initiated
- 60.08% increase in purchases from checkouts initiated
These results demonstrate stronger intent-driven engagement and a more efficient journey from click to purchase.
The Outcome
Through strategic optimisation across Google and Meta, Scream Pretty achieved meaningful improvements in paid media efficiency and sales performance. By focusing on conversion quality rather than increased spend, we helped the brand unlock scalable, sustainable growth across key paid channels.
Key Takeaway
Effective paid media growth comes from understanding the full, 360 customer journey. With the right strategy, testing framework, and performance focus, brands can significantly improve ROI and conversion outcomes without increasing budgets substantially.
