The PPC Overhaul That Boosted Conversions by 508%
Kiki McDonough is a British luxury jewellery brand known for its vibrant, coloured gemstone designs set in 18k gold. Founded in 1985, the brand is celebrated for its elegant and timeless pieces.
Challenges & Strategy
Kiki McDonough faced challenges in growing its online presence on Shopify despite previous investments in Pay-Per-Click (PPC) advertising. Struggles with inaccurate tracking, irrelevant traffic, and inefficient bidding strategies led the brand to partner with us for a comprehensive PPC strategy overhaul.
We identified key issues, including inaccurate purchase tracking, broad keyword targeting, and inefficient budget allocation toward clicks rather than conversions.
To address these, we reconfigured tracking, refined ad targeting, and transitioned campaigns to value-based bidding. Seasonal promotions and placement adjustments further boosted relevance and brand perception.
The Results
Key Metrics Comparison (YoY, November–January):
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- Our PPC strategy helped increase Ecommerce sales up by over 500%
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- Return on Ad Spend (ROAS): +353%
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- Conversion Rate (CVR): +9990%
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- Cost Per Conversion (CPC): -78.5%
Through an analytics-backed strategy, Gravytrain Digital delivered transformative results for Kiki McDonough, achieving significant growth in ROI, conversion rates, and ad efficiency.
