The Challenge
This client needed to scale into a brand new market, and fast.
Confirm Testing helped Britain respond to the COVID-19 pandemic by supplying the necessary testing services that people and businesses need to safely and confidently return to life and work. When the traffic light travel system was announced and rolled out in May 2021, Confirm Testing and Gravytrain had the challenge of entering an effectively brand new market. We had the need to scale quickly whilst keeping on top of ever-changing government guidelines and user behaviour.
The Solution
We had very little market analysis to base initial campaigns on, so relied on logic and past results to make educated decisions on predicted search habits. As performance data built, we were agile in our approach and optimisation – tweaking campaign structures, keywords, adcopy, budgets, bid strategies etc. to align with the real-world data we were gathering.
The Results
With career expertise and a flexible approach to campaign management, Gravytrain were able to deliver activity that produced scaled results as user demand increased:
From May (rollout) to August (peak):
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Our award-winning digital marketing services work collaboratively to get your products out there for prospective customers to see.
We provided a 128% improvement in web sessions which generated extra revenue.
With high competition in a brand-new market, our Paid Search team’s speed and agility brought Confirm Testing +216% new users, +1665% in transactions, and +986% in revenue.
