+1665% Transactions in a Brand New Market
This client needed to scale into a brand new market, and fast.
Confirm Testing helped Britain respond to the COVID-19 pandemic by supplying the necessary testing services that people and businesses need to safely and confidently return to life and work. When the traffic light travel system was announced and rolled out in May 2021, Confirm Testing and Gravytrain had the challenge of entering an effectively brand new market. We had the need to scale quickly whilst keeping on top of ever-changing government guidelines and user behaviour.
We had very little market analysis to base initial campaigns on, so relied on logic and past results to make educated decisions on predicted search habits. As performance data built, we were agile in our approach and optimisation – tweaking campaign structures, keywords, adcopy, budgets, bid strategies etc. to align with the real-world data we were gathering.
With career expertise and a flexible approach to campaign management, Gravytrain were able to deliver activity that produced scaled results as user demand increased:
From May (rollout) to August (peak):
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