+1665% Transactions in a Brand New Market

Client

Confirm Testing

Services Used

Shopify

Paid Search

The Challenge

This client needed to scale into a brand new market, and fast.

Confirm Testing helped Britain respond to the COVID-19 pandemic by supplying the necessary testing services that people and businesses need to safely and confidently return to life and work. When the traffic light travel system was announced and rolled out in May 2021, Confirm Testing and Gravytrain had the challenge of entering an effectively brand new market. We had the need to scale quickly whilst keeping on top of ever-changing government guidelines and user behaviour.

The Solution

We had very little market analysis to base initial campaigns on, so relied on logic and past results to make educated decisions on predicted search habits. As performance data built, we were agile in our approach and optimisation – tweaking campaign structures, keywords, adcopy, budgets, bid strategies etc. to align with the real-world data we were gathering.

+216% New Users

+388% CVR

+1665% Transactions

+986% Revenue

+179% ROAS

The Results

With career expertise and a flexible approach to campaign management, Gravytrain were able to deliver activity that produced scaled results as user demand increased:

From May (rollout) to August (peak):

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Paid Search Increase your traffic and conversions We do the thinking before we start – defining the parameters in which the campaigns can operate, in order to deliver the results you need.

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