4.2 Million Impressions in 20+ Countries

EBRD had a 3 month campaign set up to entice registrations to their new Know-How Academy. Gravytrain were able to push ads in over 20 countries with excellent results.

Client

European Bank for Reconstruction & Development

ebrd.com/home

Services Used

Paid Social

The Challenge

The European Bank for Reconstruction and Development (EBRD) launched their Know How Academy (KHA) in May of 2020, aimed at giving small to medium sized business owners advice, resources and aid, with focus on second world countries.

Gravytrain were tasked with promoting the KHA in country, in the native language and driving registrations.

The Solution

Gravytrain built campaigns in each of the 20 countries, using native language ads and specially targeted creative with clear CTAs. As an agency we have a clear B2B targeting mechanism, we implemented this campaign to reach small business owners and employees who could click through to register, something the in country teams had been struggling to do.

Our know-how allowed us to layer our audience to reach the right people and drive registrations to the academy, over and above a blanket coverage audience demographic in the hope the correct individual would engage with the ads.

4.2mil People Reached

414k Clicks to Site

6350 Registrations

The Results

In a 3 month campaign period we were able to serve ads in over 20 countries, reaching 4.2million people and resulting in 414k clicks to the site. In total, EBRD saw 6,350 full registrations to the KHA.

Interested in our services?

From website builds, to SEO retainers, to Paid Social campaigns – we’ve done it all. Take a look to see how we could help you like we’ve helped other partners.

Paid Social Attract new customers Our unique approach allows us to reach the right people at the right time and drive your goals. Whether you want traffic, engagement, conversions or ROAS, we know how to deliver the results you want.

Paid Search Increase your traffic and conversions We do the thinking before we start – defining the parameters in which the campaigns can operate, in order to deliver the results you need.

Ready to talk?

Our award-winning digital marketing services work collaboratively to get your products out there for prospective customers to see.

A Few Recent Favourites

From website builds, to SEO retainers, to Paid Social campaigns – we’ve done it all. Take a look and see how we could help you like we’ve helped other partners.

Confirm Testing Zero to 10,000 Daily Orders in 6 Months

With high competition in a brand-new market, our Paid Search team’s speed and agility brought Confirm Testing +216% new users, +1665% in transactions, and +986% in revenue.

Shopify Paid Search

Just Personalise 341% ROAS Improvement in 5 Months

We provided a 128% improvement in web sessions which generated extra revenue.

Magento Paid Search

mycarcheck 272% Increase in Revenue

mycarcheck were able to see significant results from paid activity and a multi-stream social strategy, delivering more sessions, more clicks, and better revenue.

Shopify Paid Social Paid Search

See more of our work