Video Campaign Nets 1.2m Views
With a story-based social video campaign highlighting their new range, Vatika saw millions of impressions and over 10k hours of watch time.
The Challenge
Vatika approached Gravytrain with the need to get story-based video content viewed by their target audience.
Whilst the video was ultimately to raise awareness of their brand and their new product range, the content was designed to connect with their audience by telling real life, personal stories. Although their traditional audience was well-defined, they wanted to use the content of the videos to speak to a new audience as well.
The Solution
Gravytrain selected Facebook video ads and YouTube TrueView as the platforms to work with for the targeting, reach and cost benefits.
Gravytrain worked with Vatika to produce a schedule in order to keep the content fresh over the six-week run, utilising their short form ‘teaser’ videos combined with the full length videos. Gravytrain used a combination of off-the-shelf and custom audiences to target by relevant interests and intent.
The Results
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