Just Personalise
341% ROAS Improvement in 5 months
Just Personalise were able to increase their reach by analysing audience behaviour and creating highly targeted campaigns.
The Challenge
The client wanted to expand their reach, but had a strict ROAS target. When this was attempted in the past, more traffic was achieved – but conversions and revenue did not scale incrementally. Cost per conversion increased, so the ROAS target was not met.
The Solution
Starting by addressing the structure and settings, making sure all of the relevant aspects were up to date, we ensured the account had the best foundation for success. Utilising tools such as Google’s Smart Bidding to immediately begin working towards the client’s objectives, we were simultaneously able to gather and analyse audience data.
By treating each audience differently, tweaking settings and campaign objectives based on user behaviour, we were able to provide a more relevant user experience – and a more effective, efficient account.
The Results
Starting by addressing the structure and settings, making sure all of the relevant aspects were up to date, we ensured the account had the best foundation for success. Utilising tools such as Google’s Smart Bidding to immediately begin working towards the client’s objectives, we were simultaneously able to gather and analyse audience data.
Treating each audience differently, tweaking settings and campaign objectives based on user behaviour, we were able to provide a more relevant user experience – and a more effective, efficient account.
Interested in our services?
From website builds, to SEO retainers, to Paid Social campaigns – we’ve done it all. Take a look to see how we could help you like we’ve helped other partners.
Ready to talk?
Our award-winning digital marketing services work collaboratively to get your products out there for prospective customers to see.
With high competition in a brand-new market, our Paid Search team’s speed and agility brought Confirm Testing +216% new users, +1665% in transactions, and +986% in revenue.
EBRD had a 3 month campaign set up to entice registrations to their new Know-How Academy. Gravytrain were able to push ads in over 20 countries with excellent results.
mycarcheck were able to see significant results from paid activity and a multi-stream social strategy, delivering more sessions, more clicks, and better revenue.
